งานวิจัยเรื่อง Motivational Factors Shaping Entrepreneurial Intentions among Youth in Emerging Economies โดย รศ. ดร.สุชาติ ไตรภพสกุล คณะการสร้างเจ้าของธุรกิจและการบริหารกิจการ
This study explores the motivations driving young entrepreneurs to establish small businesses in emerging economies. While extensive research has examined why individuals become entrepreneurs, little is known about how prior entrepreneurial experience influences these motivations. Using a quantitative research approach, this study investigates the entrepreneurial incentives behind new venture creation among young entrepreneurs. Data were collected through an online questionnaire from 211 Thai students enrolled in the entrepreneurship program at Bangkok University. The findings indicate that intrinsic motivation (IM) and extrinsic motivation (EM) significantly influence entrepreneurial intentions (EI). Moreover, attitude toward entrepreneurship (ATE) serves as a key mediating factor, highlighting that individuals’ perceptions of entrepreneurship as a desirable and feasible career strongly impact their intentions. Additionally, perceived social norms (PSN) and self-efficacy (SNR) play a crucial role in shaping entrepreneurial aspirations. The results suggest that when entrepreneurship is socially encouraged and individuals believe in their ability to succeed, their likelihood of pursuing entrepreneurship increases.
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