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Tag: ศริญญา ไล้สวัสดิ์ สุทธรัตนกุล

Research

Love me, Love my Endorsed Brand: Unveiling the Impact of Generation Z Fan’s Celebrity Worship on Online Brand Advocacy

งานวิจัยเรื่อง Love me, Love my Endorsed Brand: Unveiling the Impact of Generation Z Fan’s Celebrity Worship on Online Brand Advocacy โดย ดร.ศริญญา ไล้สวัสดิ์ สุทธรัตนกุล คณะบริหารธุรกิจ

Research

A Test of Moderated Serial Mediation Model of Compulsive Buying Among Gen Z Fandoms Moderated by Trash Talking

งานวิจัยเรื่อง A Test of Moderated Serial Mediation Model of Compulsive Buying Among Gen Z fandoms Moderated by Trash Talking โดย ดร.ศริญญา ไล้สวัสดิ์ สุทธรัตนกุล คณะบริหารธุรกิจ

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Recent Article

  • Transforming Urban Tourism: Essential Conditions and Low-Carbon Attributes for Sustainable Tourist Behaviors
  • Roadmap Toward Sustainable Tourism Development: An Evidence- and Knowledge-Based Approach from Thailand
  • Love me, Love my Endorsed Brand: Unveiling the Impact of Generation Z Fan’s Celebrity Worship on Online Brand Advocacy
  • A Test of Moderated Serial Mediation Model of Compulsive Buying Among Gen Z Fandoms Moderated by Trash Talking
  • Stardust Odyssey: City’s Last Stand – Utilising Process Drama and Design-Based Research in Tabletop Game Workshops to Reimagine Active Citizenship in Thailand’s Neoliberal Education Context
  • Intent Mining of Thai Phone Call Text Using a Stacking Ensemble Classifier with GPT-3 Embeddings
  • การใช้ Generative AI สร้างระบบตอบกลับอัตโนมัติด้วย Google Forms และ Google Calendar
  • Ep. 3 Criteria 3: EdPEx
  • Ep. 2 Criteria 2: EdPEx
  • Ep. 1 Criteria 1: EdPEx
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