งานวิจัยเรื่อง Transforming Urban Tourism: Essential Conditions and Low-Carbon Attributes for Sustainable Tourist Behaviors โดย ผศ. ดร.มณีเนตร วรชนะนันท์ คณะมนุษยศาสตร์และการจัดการการท่องเที่ยว
This study examines the role of low-carbon tourism attributes in shaping sustainable tourist behaviors (STB) within urban destinations. Drawing on Stimulus-Response (S-R) theory and necessity logic, the research identifies six critical attributes, including eco-friendly accommodation (ECA), sustainable service providers (SSP), efficient transportation (ET), low-carbon activities (LA), sustainable dining (SD), and responsible waste management (WM). Using Integrated Generalized Structured Component Analysis (IGSCA) and Necessary Condition Analysis (NCA), data from 440 urban tourists in Thailand was analyzed to determine the sufficiency and necessity of these attributes in influencing STB. The findings indicate that ECA, SSP, and ET are the most influential determinants, while LA, SD, and WM serve as necessary but less impactful conditions. The study provides empirical validation of necessity logic, demonstrating that without the presence of key low-carbon enablers, tourists’ sustainable behaviors do not reach high levels. The results offer theoretical insights into STB formation and inform policy recommendations for urban planners and tourism stakeholders to enhance sustainability strategies. By integrating low-carbon tourism attributes into urban policies, cities can foster environmentally responsible travel behaviors and contribute to global climate action initiatives.
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